Your Partner in Growth
Peter Vaughn is more than an advisor – he’s a trusted partner committed to your success. Whether you’re looking to elevate your business, grow your philanthropic impact, strengthen your leadership, enhance your board’s effectiveness, or manage a personal career transition, Peter will work alongside you every step of the way
Peter’s leadership extends to his role as a member of the Board of Directors at Vail Resorts (NYSE: MTN) and as the Chairman of the Board of Trustees at Vaughn College of Aeronautics and Technology.
A Proven Leader in Business Transformation
With over 30 years of experience in branding, marketing, business strategy and leadership, Peter Vaughn is a trusted advisor to companies and non-profits seeking growth in today’s fast-changing world. As the founder of Vaughn Advisory, Peter leverages his real-world expertise and his extensive network of experts to help organizations across industries to recalibrate, identify and seize new opportunities and build lasting success.
Strategic Business & Marketing Consulting to Unlock Opportunity
Peter and his team’s expertise in identifying and capitalizing on strategic opportunities has helped countless organizations reimagine their potential. He works closely with leadership teams to enhance their brand, strengthen their business model, and create actionable strategies to drive growth and position them for long-term success
Executive Coaching for Leaders in Transition
Whether you are navigating a career transition or stepping into a new leadership role, the journey can be daunting. Peter offers personalized executive coaching to define your value proposition, establish your personal and business intentions, build confidence and develop strategies to make a powerful impact on your career and your business success. He ensures every leader he works with feels empowered to lead with purpose.
Boardroom Advisory with Real-World Expertise
As a seasoned board member and leader, Peter brings invaluable insights to organizations seeking dynamic leadership at the board level. His deep understanding of branding, marketing, product development, and go-to market strategies coupled with his real-world experience in board governance and leadership, allow him to help boards make better decisions, improve their impact, and lead for business success.

Our Approach
Transparency
Peter’s advisory work in both business and coaching is rooted in honesty, collaboration and clear communication, ensuring you always feel heard, well-understood and that you know where you stand at every moment
Empathy
Peter’s decades of success in leadership positions with or advising complex organizations was founded on his ability to truly understand, and personally identify with, the variety of challenges leaders face in their business, personal and career lives.
Compassion
With genuine care, Peter supports your growth as a leader in facing your own unique challenges in your daily job, during a leadership transition or your overall career development
Energy
Peter founded Vaughn Advisory with a passion for helping organizations and people be successful in whatever way they define it. He approaches each engagement with optimism, confidence and unbridled energy to achieve the stated objectives and have fun on the journey.
Strategy
Peter’s guidance is driven by the principle that developing a comprehensive strategy is the critical first step to achieving any bold objective. Once that strategy is set, a plan of attack will naturally present itself and can be detailed and harnessed to drive success.